I met with the content processing engineers, edited their white paper, talked it over with the PR manager and wrote this feature for non-technical audiences.
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Samples and philosophy
Complex technology. Evolving value props. Ambiguous branding. Impossible deadlines. I work through this process in three steps. First, I clarify the goal. It's seldom obvious and often in flux. Next, I encode for the audience, melding words and images that push their buttons. Finally, I compel the audience with a concept they can't ignore. Ready to get started? ken.riffic@gmail.com